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CONTINUOUS EVALUATION / SOCIAL MEDIA MANAGEMENT
CONTINUOUS EVALUATION

SOCIAL MEDIA MANAGEMENT

Instructor
Teacher

Lucian de Koker and Wafeequa Dinath

Last updated

05 Dec, 2025

About Course

Description:

The purpose of this short learning programme (SLP) in Social Media Knowledge Management is to introduce students to the concept of social media information management from a business perspective, by investigating how companies successfully disseminate and gather information through social media. The SLP focuses on the creation of a social media information management strategy, aligned to an organisation’s business objectives, as well as to explore best practices regarding social media information management policy drafting and implementation.

Admission Requirements:

• National Senior Certification (NSC) - NQF level 4.
OR
• Senior Certificate (SC) (before 2009) - NQF level 4; and
• A minimum of 2 years working experience.

Course Curriculum

The following topics will be covered:
• An introduction to social media information management from a business perspective.
• Exploring the need for having a business-focused social media presence.
• Writing a social media information strategy.
• Writing a social media information policy.
• Ethical implications of social media engagement and social media information management practices.

Learning Outcome(s):
At the end of the course, students should be able to:
• discuss the rise of social media engagement from a business perspective;
• identify the need for business-focussed social media information management;
• develop a social media strategy;
• develop a social media information management policy; and
• discuss the ethical implications of social media engagement.

Your Instructors

Lucian de Koker and  Wafeequa Dinath

Lucian de Koker and Wafeequa Dinath

Instructor

Course Dates

  • Enrollment Opens: Monday, 03 Feb 2025
  • Enrollment Closes: Friday, 31 Oct 2025
  • Course Starts: Monday, 03 Mar 2025
  • Course Ends: Tuesday, 11 Nov 2025

Extra fees and levies for whole programmes

You will only need to pay for the modules you register for in each registration period, and those fees are payable upfront.

A registration fee and non-refundable ICT levy are also charged when you register for a programme.

For 2025, these charges amount to R1 150. (2025 pricing is subject to change.)

Note: Some programmes are exempt from these charges; this will be indicated during the registration process.

SOCIAL MEDIA MANAGEMENT
R 8920.00*

*2025 pricing.

Registration Token
SLPIKM
You'll need this token during registration
This course includes:
Duration 8 weeks
Focus Area Digital revolution
Accredited No
NQF Level n/a
Mode of Delivery Self-paced
Skill Level Intermediate
Start Date 3/3/2025