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Description:
The purpose of the short-learning programme (SLP) is to focus on guiding the students through the marketing research process and enable them to conduct and present sound marketing research. The aim is to develop the intellectual competencies and practical skills needed to make a range of decisions relating to the marketing research process and to be able to conduct a marketing research project.
Admission Requirements:
A student would need to be in the process of completing or in possession of a BCom / AdvDiploma / BTech (Marketing-related qualification), where both Marketing Management 1A and 1B modules or equivalents have been completed on NQF 5 level.
This SLP will only be offered if there is sufficient interest.
