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MARKETING RESEARCH
Description:
The purpose of the SLP is to focus on guiding the students through the marketing research process and enable them to conduct and present sound marketing research. The aim is to develop the intellectual competencies and practical skills needed to make a range of decisions relating to the marketing research process and to be able to conduct a marketing research project.
Admission Requirements:
A student would need to be in the process of completing or in possession of a BCom / AdvDiploma / BTech (Marketing-related qualification), where both Marketing Management 1A and 1B modules or equivalents have been completed on NQF 5 level.
Curriculum:
Explain, discuss and apply the key concepts, processes and principles required for the implementation of a marketing research task; • collect, analyse, organise, and critically evaluate secondary research information using the internet, academic journals and other appropriate information sources; • collect, analyse, organise, and critically evaluate primary research information; and • explain, evaluate and implement all the steps and research techniques to produce a research proposal or develop, conduct and report on a marketing research project within a given scenario.
Course Instructors:
Prof Nicole Cunningham
Instructor
